erail

Seo Case Study - How we increased 50% new users for Eail in 2 months

http://www.erail.in

Commencement Date of the Project: 2017 (On-Going)

The Customer

E-rail is a train enquiry portal where people i.e. passengers can visit and enquire about the train, make bookings, check out train schedule and much more. The vision behind availing such portal to the user was to make people travel via train with an ease.

The Compelling Need

E-rail was sure that if it required to grow, it was very essential for it to maintain a high level of online presence and Google visibility in most of the relevant keywords which would draw its potential customers (passengers) to its website andengage with it for ultimate outcomes in the business. For Raymn, the objective was to arrive at the most relevant keywords for E-rail and bring these relevant Keywords on the Google’s 1st page and generate relevant traffic, keeping the number of pageviews on the higher side, thereby bringing potential traffic and leads for the E-rail.

E-rail was sure that if it required to grow, it was very essential for it to maintain a high level of online presence and Google visibility in most of the relevant keywords which would draw its potential customers (passengers) to its website andengage with it for ultimate outcomes in the business. For Raymn, the objective was to arrive at the most relevant keywords for E-rail and bring these relevant Keywords on the Google’s 1st page and generate relevant traffic, keeping the number of pageviews on the higher side, thereby bringing potential traffic and leads for the E-rail.

The Challenge

6 months ago, when E-rail engaged Raymn as their Digital marketing service provider, they had no search engine presence. It was essential to strategize in such a way that it quickly gets indexed on the relevant keywords. Once indexed, the next challenge was to work on myriad digital solutions to get the competitive keywords on the first page. Not just that, the challenge was to bring a stream of people to their website togenerate potential leads. Building quick traffic from organic sources and third-party websites was a challenge. Building back-links from the authority websites was one of the most testing challenges. It required a very high level of content and strategy to reach out various authority websites.

The Strategy

  • When the project began Raymn undertook the market and geographical research of E-rail offerings to deduce how to place its differentiators in the market. It also went to study of its competitors in the market. The website was analyzed for SEO suitability. A need was found to re-vamp the website to give it a dynamic and responsive outlook with a wow factor in its look-feel. Raymn then advised E-rail on the keywords selection and phrases.
  • The first phase of the SEO strategy was to optimize ‘on page’ aspect of the SEO and revise content of the website, create new pages, link them and then go on to construct Meta tags and descriptions which would draw the potential visitor to the website.
  • The next phase was to get a top-quality content and ensure submissions on the most sought-after websites. It was decided to pitch Press-Release articles, Blogs to relevant media and combine these PR efforts with some blogger outreach.

Implementation

The phase of implementation of strategy has been very smooth. E-rail continues to support timely approvals submitted by the Raymn, adds continuous value and expresses satisfaction at the pace and quality of work. Monthly review meetings continue to add new dimensions to the campaign and help it improve further. All in all, client is satisfied with the work, technical proficiency and commitment of our experts and the resulting outcomesand promises to stay with Raymn for a long haul.

Outcomes

There has been continued success for the past 6 months in both Google ranking positions and the traffic. The agency is continuously growing in the number of passengers, travellers, planner, travel agentsacross India bringing ROI much beyond it ever envisaged. The progression is steady and looking up. The satisfaction of the service receiver and service provider is one of a success story. Here is a glimpse of what we did and where we are:

In last 6 months SEO traffic of the website has increased by around 40%. Check below screen shots.

  • Keyword ranking comparison chart.

     

Ranking By Position

Initial Ranking

Oct-17

Nov-17

Keywords on 1st Page

993

1098

1398

Keywords on 2nd Page

427

534

589

Keywords on 3rd Page

122

221

333

Keywords on 4th and Above

188

275

324

 

  • Pictorial representation of Keyword ranking improvement chart.                                                                                                                                             

 

Lessons Drawn

  1. Know your client’s business, its peculiarities, client’s needs and vision for its positioning and re-positioning.
  2. Formulate superior strategy based on research and inputs from the client.
  3. Involve client in various decision-making issues affecting the campaign and review the campaign with the client at least once a month extensively.
  4. Continue to research better ways to have a decidedly better outcomes quarter on quarter basis.